Hi, I’m Luke Brannon, Owner and President of Grand Welcome of Orange Beach, Alabama. After 15 successful years in the television and technology industries, I decided to leverage my business leadership experience and turn my passion for travel, hospitality, systems, and technology into a full-time venture.
As a Southern boy, Orange Beach was a frequent vacation destination for my family and I, and we created so many great memories here over the years. My wife, Laura, and I continued this tradition while dating, and I popped the question right here on the shores of Orange Beach.
We now call this amazing place home, and I get to spend my days helping property owners maximize the potential of their vacation and investment homes.
Laura supports our community as a teacher at Orange Beach Elementary School and lends her eye for detail to creating a high-end guest experience.
In our free time, you may find us walking the coastline, exploring Gulf State Park, or getting a workout in at the Orange Beach Rec Center. We also love dining out on occasion at our favorite spots, like CoastAL and Zeke’s Restaurant, both of which boast amazing waterfront views.
Hi, I’m Wendy Morgan, Business Development Executive at Grand Welcome Orange Beach. With over 30 years of experience, I have built a reputation for exceptional service and genuine care, treating my clients as valued friends. I believe in fostering strong relationships with all my clients, and my commitment to understanding their unique needs and goals sets me apart as a trusted advisor in the vacation rental management space.
I am the wife of Chad Morgan, the mother of three successful children, Meme to six lovely grandchildren, and a mentor and friend to many.
As a passionate Business Development professional, I bring a wealth of knowledge and expertise to every client relationship. My commitment to building strong, lasting partnerships is evident in my friendly and empathetic approach. As a dedicated Christian and family-oriented individual, I value honesty, integrity, and hard work.
Orange Beach is my favorite place to go shelling! It is a hobby of mine that is being passed on to my grandchildren. They enjoy searching all day for the perfect conch, sea scallop, or olive shell as much as I do! On a calm day, the water in Orange Beach is the perfect emerald color for shelling, swimming, playing, or relaxing.
Hi, we're Corie and Naomi Thompson, local partners and owners of Grand Welcome Gulf Shores. With a deep-rooted love for this coastal paradise, we’ve decided to channel our passion for real estate and hospitality into helping property owners and guests alike.
We both grew up vacationing here so as homeowners in Gulf Shores ourselves, we understand the unique charm and appeal of this area.
Whether you’re a property owner looking for reliable management or a guest seeking a memorable getaway, we’re here to make it happen.
We love to visit the Wharf in Orange Beach. They have many family-friendly events throughout the year. Our favorite is riding the Ferris wheel together for the excitement and stunning views of the Gulf Coast. After a full day of playing and shopping, we normally end up at the Villaggio Grille for their daily specials or wood fired pizza.
We're happy to answer any questions you may have about your vacation rental property, local short-term rental rules or anything else related to vacation rental management in Orange Beach, Alabama or Perdido Key, Florida.
Just fill out the form below and we'll get back to you within 45-minutes during business hours.
The typical fee for short term rental property management in the area ranges from 15-30% depending on the level of management and service provided. Some property managers offer partial management at a reduced fee which requires more effort on your part coordinating with cleaning crews, restocking supplies, changing linens, maintenance, etc. We are a local, full-service management company that takes care of EVERYTHING for you while still offering competitive rates. We also utilize our in-house revenue management team to ensure your property is always priced appropriately to maximize your bottom line.
💪 We offer you the best of both worlds. We provide full-service, locally based boutique management, coupled with the advantages of national brand services and pricing. We would love to work with you on a management solution that aligns with your goals.
Orange Beach is a popular vacation destination and very friendly to short term rentals. However, there are some important regulations to be aware of depending on the location and zoning of the property. There are also business license requirements. To take the headache out of managing your own vacation rental, you can partner with us to ensure compliance with all regulations.✍️ We take the headache out of managing your own vacation rental by ensuring your property adheres to any existing or new short-term rental regulations, keeping your investment secure and your guests delighted. Let us handle the details so you can enjoy the benefits of owning a vacation rental worry-free!
The City of Orange Beach collects a 10% lodging tax, Baldwin County collects a 2% lodging tax, and the State of Alabama collects a 4% lodging tax. These taxes are paid by guests when making a reservation. Some online travel agencies (OTAs), like Airbnb, remit some of these lodging taxes to city, county, and/or state agencies on your behalf while other OTAs do not assist with tax remittance. By partnering with us, you can avoid the complication altogether and allow us to remit all taxes paid by guests on your behalf. 🏡 To streamline this process and ensure full compliance, you can let us handle the tax collection and remittance on your behalf. We collaborate closely with Grand Welcome corporate and a local tax professional to collect and remit taxes on behalf of properties under our management. This approach allows you to focus on your other priorities while we handle the essential tax responsibilities, simplifying your life as a property owner. If you have any tax questions related to short term rentals in Orange Beach, feel free to contact us. For full disclosure, we are not CPAs or tax professionals, but we work with the best in the business and local community to ensure compliance, and we'd be happy to help!
We treat you like family, always going the extra mile to maximize your rental revenue, providing your guests with personalized service and maintaining your property as if it's our own.
If you are looking for someone who will communicate effectively, is organized, timely, and hard working then Luke is the perfect fit to be your property manager. Luke is one of the hardest workers I've ever known and dedicated to his work. He will work day and night to make sure that tasks and emergencies are handled in a timely manner. He is very approachable and will always greet you and everyone he meets with a smile. I cannot recommend Luke enough as a person and professional!
If you were to look-up: tireless work ethic, attention to detail, and accountability, chances are you would see Luke's picture beside all three. I have no doubt that anyone that chooses to work with Luke and his team will be beyond glad they did, and will be repeat customers!
Professional! Caring! Detailed! Working with Luke is a pleasure. You know everything is taken care of and your property will be well managed. Highly Recommend!
The Brannon’s are an absolutely amazing couple! They do everything with such excellence and leave no detail unchecked. They are incredibly kind and welcoming, fun, and make every interaction positive. Grand Welcome Orange Beach Vacation Rental Management is the company I plan on using again and again in the future!
Luke Brannon and the Grand Welcome Vacation Rental Management team is extremely hard working and dedicated. I love working with them!
Luke is amazing to work with. His professionalism, attention to detail and care for hospitality are top notch. I would trust him with any of my properties and highly recommend him as someone you can trust with yours.
I've had the pleasure of working with Luke Brannon for several years now and can 100% say he is honest, trustworthy and knows how to get the job done. Can't wait to work with him again and book some vacation rentals in the future.
Luke is super easy to work with with, very organized, and very personable. He’ll work with you to make sure everything is taken care of every step of the way. You’ll definitely be in good hands!
Can’t say enough good things about Luke. I worked with him for many years and he was always calm, reliable and a true leader. He’s really good with people and technology which is a rare gift. Can’t go wrong working with Luke!
Luke is hardworking and intelligent. He operates with integrity. I feel certain that you will find that he will treat you and your properties with the care and professionalism you have been looking for.
Professional and dedicated to a great customer experience! Luke is very personable & works hard to make sure his customer’s needs are his top priority.